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Did you know that the first recorded cover letter dates back to 1748? It was authored by none other than Benjamin Franklin! Franklin used a cover letter to apply for a job as a colonial postmaster. This historical relic reveals that the art of persuasive writing for job applications has a long and illustrious history.
The roots of the cover letter reach back in time, echoing the traditions of job seeking for centuries. In 1950, R.B. Lewis coined the term "cover letter" in his book, "The Business Letter". However, its origins can be traced even further back to the Renaissance era when applicants would attach letters to their qualifications when seeking employment. This historical backdrop adds a layer of depth to the humble cover letter.
One common misconception is that a cover letter should always be limited to one page. While brevity is advisable, there's no strict rule enforcing this. Modern cover letters should be concise, but they can extend beyond one page if necessary, especially for senior-level positions. The key is to be succinct while conveying your qualifications effectively.
The Art of Persuasion
The cover letter is essentially a persuasive piece of writing. Its primary aim is to convince potential employers that you are the right fit for the job. While qualifications matter, the ability to convey your passion and enthusiasm in writing can be equally compelling.
The concept of a cover letter isn't confined to one country or culture. In Japan, it's known as a "rirekisho", and in France, it's a "lettre de motivation". While the format and content may vary, the universal purpose of expressing your desire for a job and showcasing your qualifications remains unchanged.
The postscript (P.S.) is a discreet yet influential component of a cover letter. Surprisingly, it's often the first thing readers look at after the salutation. The P.S. can be used strategically to reiterate your enthusiasm for the position or emphasize a key achievement.
In our digital age, cover letters have evolved to embrace technology. Some job seekers now incorporate QR codes in their cover letters, linking to online portfolios, LinkedIn profiles, or personal websites. This not only adds a modern touch but also provides a convenient way for employers to access additional information.
While it's easy to focus on qualifications and skills, a standout cover letter forges an emotional connection with the reader. It tells a story, revealing your genuine passion for the role. It's the fine balance between professionalism and a personal touch that sets exceptional cover letters apart.
Traditionally, cover letters are seen as responses to job postings. However, they can also be a gateway to the "hidden" job market. By sending a well-crafted cover letter to a company you admire, even if they don't have a posted job opening, you can proactively unlock unadvertised opportunities.
Many employers employ Applicant Tracking Systems (ATS) to scan and filter applications. To ensure your application isn't lost in the digital shuffle, it's essential to include keywords from the job description in your cover letter. This strategic move increases the likelihood of your application being reviewed by a human.
The journey with your cover letter doesn't conclude when you hit "send". After an interview, sending a thoughtful thank-you note can make a significant difference. Furthermore, following up on your application conveys your sustained interest in the position and reaffirms your commitment.
